Big #shoutout to all my fellow “TwitFace Pimps” out there!
A new term that about 70 % of any worldly “plugged in” demographic will be able to identify.
Even in the scorching hot, 3rd world populations of Mother Africa there are an estimated 110,948,420 Internet users in Africa for Jul 31/10, with 10.9% penetration rate. With over 17,607,440 Facebook users as of August 31/10, with a 1.7% penetration rate.
Think about it this way. Some countries in Africa don’t even have ROADS, and they have a Social Network.
I was trying to recall the point made in one of my FAVORITE lecture materials back in College.The book was 2 yrs old when I had first read it and something just clicked. I started to understand my culture and understand how we as North Americans viewed our networks.
The book is:
Sex In The Snow – Canadian Social Values at the End of the Millennium
by Michael Adams
Viking, Toronto, 1997
The book is best summed up by TCI Management Consultants “As I see it, the new mental posture of Canadians has been shaped by three major quests: for personal autonomy, for pleasure and for spiritual fulfilment. In all three pursuits, the accent is on “personal”. It is this particular constellation of socio-cultural currents – among the most profound in Canada today – that gave rise to the title Sex in the Snow. The snow represents what is most enduring in Canadian values; the sex represents the hedonism and demand for immediate gratification that distinguishes the recent evolution of social values in the country. The stereotype of Canadians as respectful and reserved, and not that imaginative, is fast losing its validity.” (p. 6)
Adams identifies two Generation X tribes – the ‘New Aquarians’ and the ‘Autonomous Post-Materialists’ as being those most likely to lead us forward. As opposed to the other ‘GenX’ tribes that have relatively little social conscience (i.e. the ‘Aimless Dependents’, the ‘Thrill-Seeking Materialists’ and the ‘Social Hedonists’) both these tribes seem to exhibit something in the way of redeeming values (egalitarianism, respect for human rights, and a respect for freedom). He ends the book with a futuristic, if incredibly corny (and American, no less!), vision: “Already on the leading edge of modern values, they [these two GenX tribes] will be the multicultural crew of our “Starship Enterprise.” (p. 202)
But what Adams couldn’t foresee is nearly a decade later we would not only bond together as a Nation but also as a New United Nation – The Web Nation.
Now just tickling the beginnings of 2011, anyone who’s anyone has their own Facebook & Twitter profiles, online photo album, and thousands of amateur multi-media capabilities available 24 – 7, costing nothing or minimal fees. Essentially allowing everyday ordinary people to properly brand their selves and freely broadcast to literally thousands of people with the click of a button, or the pasting of a URL code.
Talk about instant gratification – I say “CYBER SEX” because we have become Literally a generation of online hedonists! I can’t say without blinking an eye that when I post something to my facebook wall or my twitter page I immediately refresh my page hoping that someone would have commented or “liked” my material. Taking immediate notice of my interests and of me. When I say are you a “Grower or a Show-er” I mean are you the type of internet hedonist that enjoys the numbers game? For example, do you like to hoard friends, you want to beat all their scores on the Facebook apps, and you want to fulfill your internet hedonism based on the growth of your data base and the amount of people you are able to rake in? OR are you a show-er.
By show-er I mean do you like to post funny pics, or videos, and blogs? Do you write on other peoples walls? Do you want to show the world how amazingly-awesome-and-wonderful you are because getting “poked” and “liked” by 10 people in 2 seconds brings you more joy and validation then your MOM telling you that you’re amazingly-awesome-and-wonderful, and besides… she’s bias, she gave birth to you… But she’s not on your “Favorites” list, and you’d die if you had to Retweet half the things she says. BUT! If a random stranger whom you saw at summer camp 15 yrs ago and spent a weekend with you, asked you to be their friend, who has a friends network list of 4,679 people, and a fan page, and YouTube Channel and Ashton Kutcher actually chatted to him on his personal Twitter and he made that tweet his background as proof, found you THAT amazing you’d totally feel vindicated wouldn’t you??
So to all my #TwitFace Pimps out there (you know who you are) 10 yrs has past and I’ve come up with my OWN list of online stereotypes that you should explore:
- The Celebrity Suckers – people who ONLY follow celebrities, talk about celebrities, try to talk to celebrities, and are devout followers of Ellen, Oprah and The View.
- The Infotainers – those who like to post funny quotes, fun facts, old videos, they try to build content on their pages to entice people into engagement.
- The Spammer – #Teamfollowback – this is you! Sundays “my timeline” is filled with just “@’s” and names & auto DM’s – tsk tsk!
- The Infomercial -The “Check out my product, if you buy now get something for free, hey guys have you seen my product?” But never return a tweet or DM.
- The Cool Kids – they chat about worldly affairs, what’s current, what the “buzz” is, they return your “@’s”, ur pokes, & mention you in their statuses.
- The Professional – the realestate agent that only posts his listings, the product company that lists specials, No ROE, and they scratch their heads about no ROI !!
- The Po’ po’ poopers – the internet police, the “you shouldn’t do this or that” folk, always have a negative comment or a scolding, always reviewing and judging… the party poopers.
- The Parents – the Mom’s groups, organization tree’s, they advertise/communicate online about community events and or team charities and functions.
- The Creepies – the ones who stalk all your profiles but you’ve never met. They ask you for naked pictures before they ask what your favorite colour is, and they send you a link or a forward and you get a virus quicker then you would had you had sex without a condom.
- The TwitFace Pimp – the “pimp” is usually involved in social media or dabbles in it at some higher level then the average joe, and also has a few profiles they manage and have a built network around. When they need to move a product or service they pimp out their clients brand to their network in a sexy seductive way, not coming across as intrusive or spammy. They are smooth operators and you never really know who their (excuse my language) “Media Wh@res” are. But they get the job done and satisfy their clientele.
So that’s why I ask, when it comes to the Social Network of Cyber Hedonism, do you consider yourself a Grower OR a Show-er?
If you’re free Feb. 23rd come join me Stacey Prieur “Social Media Manger” for Sage Restaurant, Yellowfin Restaurant, 1two3 Restaurant and The Social Media Club – Gold Coast at Sage Cafe’ Restaurant in Broadbeach to discuss Social Media in today’s day and age and how to effectively identify who your speaking to and why it’s important to brand yourself clearly and efficiently online. I started in Social Media with my business partner at the time Jill Clark and I’m going to break it down how we defined our online strategy and how it can work for you!
The best part is FINALLY I can “Socialize” at work and not get in trouble! I get PAID to do it! Ha!